Companies competing in today's Consumer Markets have already experienced unprecedented change; and these changes are not less experienced on the local Bulgarian market.

The competitive emphasis is moving away from manufacturing to managing the brands and the consumer relationship, from tangible to intangible assets, and companies are restructuring to focus their businesses, disposing of non-core activities and investing the proceeds to streamline and grow the business.

In this complex and fast evolving environment, KPMG is working closely to help clients understand the implications, develop appropriate strategies and organizational responses, manage the business and technology risks and put in place the necessary programs to implement them in a timely and effective way around the world.

Within consumer markets we focus on three areas : Consumer Products, Food & Drink and Retail.